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The Bible Family of Wisconsin have been growing cranberries for Ocean Spray since 1981 when Tom Bible purchased an 18-acre marsh without any prior farming experience. His son, Jim, joined his father after college to run the operation. Jim was intrigued by the variety of hats a cranberry grower must wear: working outside, running equipment and being part of the Cooperative. Tom and Jim grew their farm to 32 acres before selling it to become the State of Wisconsin’s Cranberry Research Station. The family started another cranberry marsh, Brockway Cranberry Inc., in 1992. Their first planting was 8 acres; today, it is 86 acres. Jim hopes that some of his four children – J.T., 34, Rachel, 31, Emma and Ethan, both 17 – will continue the family’s cranberry journey. “It has been very rewarding to have times when three generations have worked together on the marsh,” shared Jim.
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