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On their family farm in Oregon, Steve and Gary Gant work alongside their father, Tom, who is 89 years old and still actively involved in day-to-day operations. After a fire destroyed the family home in 1936, Tom’s father, Elmer, borrowed $300 to buy a small plot of land where he hand-planted his first cranberry bog. Farming quickly became the family’s way of life, and Tom and his siblings were raised to appreciate the land they farmed. This respect was passed down to Steve and Gary – the third generation to produce Ocean Spray cranberries on the property. The brothers hope that their children and grandchildren will continue the tradition. “When you buy and consume an Ocean Spray® product, I take it personally because our family farm is tied to it,” shared Steve. “We care – and so does Ocean Spray, which is why I call the Cooperative a family.”